Make Sure Your Niche is Working For You


Having a powerful niche can really help you to position yourself in your service based business.

So that your ideal clients can clearly what you do and how you can help them

A couple of very simple ways you can determine if your niche is going to work for you besides trial and error are:

1. Determine if you are solving a problem or problems or a need that your ideal client actually has. This is deceptively simple but many entrepreneurs struggle with this one and offer services that do not exactly meet their ideal clients where they are at.

For example empowerment coaching sounds nice and many people would be well served to be more empowered but not many people wake up in the morning with the thought of I really need to get more empowered today. It may show up as wanting to improve their relationship with their spouse, children, wanting to make more money or regain their health or something along those lines and if a coach specializes in helping women make more money in their jobs or lose weight and the way to this is through empowerment coaching then people can see the value and make the investment more easily.

The only difference is really focusing on the end result that you are getting your clients rather than the method which is a bit intangible and isn’t really a niche at all.

2. Ask yourself if you would invest in your own services ( your ideal clients are going to bear many similarities to yourself so if your niche is not providing a service that you yourself would invest in or would have invested in in the past there is a good chance it is not something they are looking for either).

This also works in reverse as many of the things you have invested in are also going to be things that your ideal clients will value as well.