Knowing what you want to say, and saying it in a way that resonates with your prospects is crucial to a successful business. Here’s how to do it:
Stay grounded – Use words that the people you’re speaking to will understand. Cut the jargon and fancy terms – simple is better here.
Show benefits – Explain to people the transformation they’ll get from working with you. Don’t just say what you do, tell them how it could change their life.
Stick with it – If you’re constantly changing what you do or who you’re targeting, people will get confused (and quickly).
Also, if you’re talking and your prospects aren’t in the room? It’s not going to matter how great your message is. So go out and find the people you’re trying to reach. Think strategically about which hashtags, Facebook groups, etc. are the best way to reach your ideal clients, and focus on them.
Does the message you’re sending out need some work?